Being a subsidiary of Telus,[5] Koodo has been able to offer extensive coverage and a strong presence in mobile retailers.

It was ended because the Amp'd Mobile operations in the United States suffered from poor customer service and bankruptcy.

This meant that unlike Bell, Telus no longer had a mobile brand targeting students.

[6] Many customers at Koodo requested the addition of full QWERTY keyboard devices to facilitate text input for SMS and Internet-based tasks such as email and social networking services.

Five new Canada-wide plans were launched instead, featuring no long distance charges when a Koodo customer located in Canada calls another standard Canadian landline or mobile phone number.

The prices for all plans other than City Koodo were increased by $5/month, and both the caller ID and voice mail features are now included.

Two categories of nationwide add-ons, marketed as "boosters", can be used to add à la carte talk time or mobile broadband.

Koodo Prepaid is Canada's first, and currently the only, provider to offer non-expiring add-ons as long as the monthly fee is paid.

For non-BlackBerry devices, Data Saver is also included with these plans, with charges occurring if any mobile broadband is used.

Koodo currently carries phones from Alcatel, Apple, Blackberry, Essential, Google, Huawei, LG, and Samsung.

Two categories of nationwide add-ons, marketed as "boosters", can be used to add à la carte minutes or mobile broadband.

Customers will be billed the dollar amount on the tab over a 24-month period interest-free, unless they cancel their service with Koodo Mobile.

Customers were given no advance warnings of these changes, although a third-party blog did provide a leaked brochure of the new per-minute plans.

These plans cost $5/month more than their previous counterpart and include the caller ID and voicemail features, but are billed per minute instead of per second.

One of the five plans was also lowered to 100 minutes instead of the 150 previously included, but the backlash to this change prompted the company to reverse this decision.

There are currently over 100 frustrated customers voicing their support for per-second billing, some threatening to leave the operator.

An April Fools' Day spoof joking about Koodo billing per hour has also been posted by the thread's creator.

[23] Koodo Mobile currently has Toronto-based Camp Jefferson (formerly DARE Toronto) as its advertising agency.

This team developed the El Tabador character, starting March 2010, to promote the Koodo Tab.

The character is a masked male lucha libre wrestler, who has been featured in billboards and also on animated TV ads.

Best Buy, Loblaw Companies, Walmart, and London Drugs stores in Canada provide Koodo products and services.

Koodo was later removed from Zellers' product lineup, although unsold stock remained available at stores that did not return the devices to the operator.