[3][4] The network originally running on Vodafone infrastructure until 2013, when it switched to EE.

In 2022, MoneySavingExpert.com published an article criticising Asda for increasing prices by as much as 150% during the cost-of-living crisis.

[6][7] In June 2023, Asda Mobile's network operator Vodafone began phasing out 3G coverage.

Asda Mobile previously used the EE network before reverting to Vodafone in 2021.

[9] The move brought additional features, including WiFi Calling and unlimited data plans,[10] but was criticised for requiring customers to switch sim cards.