List of Walmart brands

[citation needed] As Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery store products.

The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand.

[citation needed] The Great Value brand can also be seen in Canada, Costa Rica, Guatemala, Honduras, Nicaragua, El Salvador, Mexico, Argentina, Chile, and Brazil.

Walmart changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels.

The initial launch began with over 300 items aiming to show the speed with which Walmart could "bring trend and innovation to market at scale.

Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests.

In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."

The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers.

The highest level of pentobarbital detected among all dog foods tested was an Ol' Roy formulation (Puppy Formula, Chicken and Rice) at 32ppb.

[citation needed] On October 15, 2009, representatives of Pfizer signed the final acquisition papers, making Wyeth a wholly owned subsidiary of that company, thus completing the US$68-billion dollar deal.

Great Value
The brand name "equate" on a container of lotion