[6] The website was founded in August 2009 after three men in their 20s—Andrew Kipple, his brother Adam, and their friend Luke Wherry—noticed at a South Carolina Walmart a woman who looked like a stripper to them in a T-shirt that read "go f*** yourself" with a two-year-old in a harness and a man with a beard reminiscent of those worn by ZZ Top.

While they created the site for their own social circle, it immediately went viral, enabling Wherry and Adam Kipple to leave their prior jobs.

[7] The People of Walmart site is divided into tabs including photos (broken up into newest, top rated, by state, and random), stories (love letters and hate mail), videos, and a submit section.

[8] Walmart spokesman David Tovar declined to comment saying in an e-mail that it "doesn't seem like it's news that there's a website that allows people to post photos on it".

[9] A woman named Melanie Wheeler was upset upon finding her mother's embarrassing image on the site accompanied by the caption, "A member of the Canadian division of the Trench Coat Mafia.