BBC Two "Personality" idents

The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.

After this was running for about four or five years, we then had some new programme controllers come in, and they were not at all sympathetic of having the system 'BBC' and then their brand after, same as their colleagues next door.

So I said I would do it, in case someone does something horrid, and so I just put them in a box.All of the idents were computer-generated and featured the '2' from before in a yellow environment, performing various anthropomorphic activities.

The newly designed box logo for the channel would be located in the bottom right corner of the screen and would always remain there in both the idents and the presentation.

[citation needed] The package has been praised for its creativity, but ultimately largely seen as inferior to its predecessors, mainly for a number of issues.

This was especially noticed by the announcers, and the network director apparently complained to anyone who would listen about the lack of choice.

The Invisible Walls and Bounce Sombre idents went some way towards rectifying this, however the bright yellow colour scheme diminished the effect of any serious outlook it was trying to convey.