Computer Originated World
The Computer Originated World replaced the previous Noddy globe symbols at 7 pm on 18 February 1985.
This launch was hoped to reinvent BBC1 following ratings slide and ever increasing competition from their commercial rivals at ITV.
This clock was once again electronic, but was changed to a black background, blue counters and gold hands to match the ident.
No clock accompanied the look, due to the various time zones used around the world, with serious or news programming being introduced by the globe.
Presentational style mirrored by that used on BBC1 and 2 at the time, and featured a static globe, positioned with Britain, Europe and Africa in view, with BBC logo beneath located in the top left corner of the screen.
Static captions also featured this globe symbol in the top left corner, located in a sidebar of generic lines, with programme title overlaid the image at the bottom of the screen.
The station was also unusual, in the fact that it had a static, opaque permanent digital on-screen graphic (DOG) of the BBC logo in the top right corner of the screen.
The COW was briefly revived on 13 February 2025, where it was used to introduce EastEnders as part of commemorations for the programme's upcoming 40th anniversary (that night's episode had, accordingly, used the original version of the series' title sequence); while most regions used archive recordings of the ident, BBC One Wales played the ident live using the original hardware.
The channel's COW equipment had remained in storage at BBC Cymru Wales' former headquarters in Cardiff, and was personally retrieved by its head of presentation Matt Rosser so that it wouldn't be thrown out during the move to New Broadcasting House.
The equipment was found to still be in working order, only requiring repairs to its power supply, and additional hardware (including an SDI converter) to upconvert its analogue 576i output to 1080i high-definition for broadcast.
