All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador.

In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store.

[6] Sony introduced their first 4K Ultra HD OLED Android TV under the BRAVIA brand, named as the A1E in January 2017[7] with an X1 Extreme processor.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos.

The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks.

[needs update] In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC and ITV incorporated into a single search menu.

[22] For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality.

[citation needed] The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.

It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours.