Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980.

The ads showed a man in a tuxedo suit with a Barclay cigarette in his mouth with the slogan "The pleasure is back" underneath.

[13][14][15] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.

[18][19] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.

Barclay cigarettes were sold in the following countries: United States, Martinique, Chile, Norway, Sweden, Finland, Luxembourg, Belgium, The Netherlands, Germany, France, Switzerland, Italy, Estonia, Latvia, Rhodesia, South Africa, Lithuania and Russia.