Augustine's Fabrikker as a 'counterpart' to the first filter cigarette in this country, "All-Over", as R. Færch's Factories released four years earlier.

In Norway and Sweden, the brand became known for its aggressive marketing, where Norwegian and Swedish celebrities stood up and said they "had also gone over to Prince".

Rolv Wesenlund, Roald Øyen, Henki Kolstad, Lollo Schanke, Kari Simonsen and Elisabeth Granneman were some of the celebrities who did so.

"Consumers have found that it tastes terrible" says Director Anders Friis, adding that the false cigarettes were probably produced in Eastern Europe and, in some cases, perhaps in China.

The Copenhagen police investigated a case of 2.5 million smuggled cigarettes, revealed at the German-Danish border, stored in a Russian lorry officially loaded with charcoal.

The police believed that pirate production took place in several Eastern European countries, and Hasse Jakobsen said it was "an increasing problem".

The tobacco was legally imported from China or the Balkans, then distributed via ports in the Black Sea to buyers located elsewhere.

A lawsuit followed, brought by ex-smoker Allan Lykke Jensen, which would settle whether BAT misled consumers by adding these additives, and by using false information from their own smoke testing devices.

He was interrogated as a representative of Scandinavian Tobacco Company, under the lawsuit brought by ex-smoker Allan Lykke Jensen for using different additives and techniques to mislead the smokers of nicotine and tar prescription in the Prince cigarettes.