[1] Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947.

[2] Rothmans buys the brand and factory in 1996, before merging with British American Tobacco in 1999.

[4] Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland.

In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name.

[8] The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.