[2] It enjoyed significant popularity in the South African market until its sales began to decrease, with consumers increasingly favoring other brands like Peter Stuyvesant and Marlboro.

[citation needed] On April 28, 1972, a trademark request for the phrase "Gunston cigarettes" was submitted and subsequently approved on June 19, 1973.

[5] In December 1999, the Independent Online reported that Gunston, along with brands like John Player International, Camel Plain, and Gitanes, faced the possibility of being banned if the manufacturers did not reduce the tar content in these brands.

Before their involvement in Formula 1 sponsorship, the team also participated in the non-championship event, the Rhodesian Grand Prix, which took place at the James McNeillie Circuit in Bulawayo.

[15][16] Gunston served as the primary sponsor for the surfing championship previously known as the "Durban 500."