Beatcats (ビートキャッツ, Bītokyattsu) are a Japanese character franchise created as a joint venture between Sanrio and Sega Toys.
As a musical group, Beatcats are signed under the Japanese recording label Pony Canyon and marketed as a virtual band.
Unlike its previous collaborations, which are meant to develop into their own Animated series and Manga, the franchise more dabbles into the music scene and made the characters a five-member virtual group.
"[3] Sega Toys and Sanrio worked together alongside music company Pony Canyon for the band's songs and vocals.
[2] Sega Toys also announced a smartphone game app for various mobile platform as well as release a variety of products and merchandise revolving around the group.