Omniture is an online marketing and web analytics business unit in Orem, Utah.

[3][4] Jeremy Young eventually sold his portion of the interest back to his partners in order to focus on the development of his other businesses.

Josh James and John Pestana sold the small business and consumer sectors to Network Solutions in order to focus on enterprise level software, which lead to the development of Omniture in 2002.

Omniture has been accused of using domain names that resemble local network IP addresses (such as 192.168.112.2O7.net, which contains a capital "O", not a zero) in order to hide their involvement in data mining.

[16] This has led to speculation that the domain name is used to mischievously or criminally trick users or firewall rules.