Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001.

[1] It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.

[2] Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.

[3] On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.

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