[3] In 1985, he became managing director of Games Workshop, and eventually bought the company from Steve Jackson and Ian Livingstone.
[9]: 47 Industry-wide, sales of role-playing games began to falter, and the miniatures and wargames produced by Citadel became the company's most profitable line.
[9]: 47 Ansell then announced he was moving Games Workshop from London to his hometown of Nottingham, where Citadel Miniatures was located.
In White Dwarf #77, Marsh's last issue, the first letter of each item in the Table of Contents formed an acrostic that read "SOD OFF BRYAN ANSELL".
Wargames Foundry was "up and running very quickly", originally selling ranges of historical miniatures that had been discontinued by Citadel.
[citation needed] Ansell's decision to relocate Games Workshop to Nottingham in the 1980s led the area to become the centre of the British wargames industry, known as the Lead Belt.