Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose.
It is of larger scope than a liaison who aligns business interests with IT deliverables.
These features include: The impact of these trends on business relationships have driven the foundation of a distinct BRM discipline.
Business relationship management consists of knowledge, skills, and behaviors (or competencies) that foster a productive relationship between a service organization (e.g. Human Resources, Information technology, a finance department, or an external provider) and their business partners.
[1] One goal of BRM is to provide a complete model of business relationships and their value over time, in order to make their various aspects both explicit and measurable.