Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.
The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
[4][5] Their comments led to suggestions of a product boycott.
[7] Dieticians have suggested that healthy cereal can be consumed at dinner.
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