Product 19

Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron.

[1][2] Kellogg's introduced Product 19 in 1967 in response to General Mills' Total, which claimed to contain the entire daily nutritional requirement of vitamins and minerals.

It was packaged in a relatively plain red and white box, originally with charts and text, and was marketed to older consumers and the health-conscious.

In the early 1970s, advertising for Product 19 featured the former American football player, Tom Harmon.

[4] In response to lackluster sales, Kellogg's limited distribution of Product 19 in the 2010s, and announced in 2016 that it had been discontinued.