Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup.
[1] In 1972 the box was re-designed to feature a toy steam locomotive.
[2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal.
Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests.
This brand-name food or drink product–related article is a stub.