It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.
Interest in a Kellogg's-themed attraction grew after the company ceased conducting tours at its nearby production facility in 1986.
Billed as a museum and designed to look like a turn-of-the-20th-century industrial factory, the attraction was opened at 171 West Michigan Avenue in May 1998.
It also included a restaurant, the Red Onion Grill, modelled on and named after the original diner at the Battle Creek Sanitarium.
[5] The city of Battle Creek was "left with an $875,000 bill for the closed attraction"[6] but Kellogg's itself bought the building for $2 million, wiped the debt, converted it into commercial office space and sold it the following year.