[citation needed] In March 1985, Amos sold 51% interest to Bass Brothers Enterprises in an attempt to salvage the business.

Investors got involved to try to stop the downward spiral, but according to Amos, they took more of an equity stake each time and did not stay long enough to get the company back on track.

[4][11] There is a sign commemorating the first Famous Amos store in Los Angeles, located at West Sunset Boulevard and North Formosa Avenue in Hollywood.

[citation needed] In July 2019, the Kellogg company completed the sale of Keebler cookies (including Famous Amos) to Ferrero SpA.

They had the brand's name inscribed in small letters, and once again, with a photo of Amos apparently spinning a large chocolate chip cookie on his finger, in a way that was similar to the basketball-spinning trick made famous by the Harlem Globetrotters.

These packages marked the end of Wally Amos's cover appearances, and featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip".

The 2000s Famous Amos packages are very similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color (almond has replaced blue).