Specialized trays and serving dishes designed to hold both chips and dip were created during this time.

Chips and dip are frequently served during the Super Bowl American football game in the United States.

[4][5][6] The popularity of chips and dip significantly increased in the United States during the 1950s, beginning circa 1954, due to changes in styles of entertaining in the suburbs and also due to a Lipton advertising campaign based upon using Lipton's instant dehydrated onion soup mix to prepare dip.

[3] The advertising campaign realized significant success, and new, similar dip products were quickly developed thereafter.

[3] Chips and dip are a popular food during the annual Super Bowl game in the United States.

[15] The term "double dipping", although it had existed since at least the mid twentieth century, was popularized in the 1993 Seinfeld episode "The Implant".

[15][23] One of the main characters, George, argues at a funeral reception with his girlfriend's brother (Timmy) when he is accused of double-dipping a chip.