[10] A writer for Thrillist described them as tasting "like a bottle of ketchup was blown apart" and that this flavour was "dusted upon the chip in equal parts".
[13] Ketchup chips are not marketed with healthier variants, as diminished salt content and natural flavouring changes the taste of them significantly and therefore limits product innovation.
[14] For example, Canadians are more likely to pair white vinegar with fries, a combination that is commonplace in Britain but unusual in the United States.
[17] Old Dutch used to sell ketchup chips in both Canada and the United States but discontinued production in the American market after it failed to be profitable.
[3] Walkers, a British food manufacturer, launched ketchup chips in 2001, partnering with Heinz to produce the product.
[21] In 2019, eight American journalists tried ketchup chips and ranked 13 brands, the top three of which were Doritos, Great Value, and Old Dutch.
[23] During an interview covering the food preferences of actors Florence Pugh and Andrew Garfield, the two disagreed with each other about ketchup chips.
[21] In 2023, the Canadian Broadcasting Corporation reported that two Americans travelled from Virginia to Niagara Falls, Ontario, to purchase forty bags of ketchup chips,[24] which went viral.