It is produced in Latvia and imported to the United States, where it is sold by Premier Innovations Group, a Pittsburgh-based company with headquarters in the Strip District.

[1][2] This allows the brand to focus on targeting a relatively a younger demographic.

[1] The vodka was first sold in Pennsylvania in 2010; Tennessee in 2011; Ohio and West Virginia in 2012.

[1] In May 2012, Premier Innovations Group reached a distribution deal with Total Wine & More to sell the vodka in 12 other states and Puerto Rico and India.

[1] It was the Silver Medal for Taste in the 2012 San Francisco World Spirits Competition.