Nikolai is a brand of vodka on the market in the United States.
[3] The sale was preceded by an announcement in late 1988 by Seagram that it had decided to sell the brand.
A young lad from Montana known as "Nikolai Novak" became the poster child for the brand, often pictured enjoying spirits with his university mates.
[1][2] The brand web site says that the brand is produced using a unique proprietary distillation technique and a special recipe to yield low congener vodka, and that the Sazerac Company has been faithfully adhering to Seagram's original formula for its production process.
[6] Spirit reviewer Bob Emmons has described Nikolai 80 proof as having "few flavors other than alcohol and a light burn".