Lev Leontyevitch Gorbachev was the operator of a vodka distillery in St. Petersburg, Russia.
[1] During the October Revolution, Gorbachev left his homeland along with his family for Berlin, where he started to produce vodka on April 28, 1921.
In 1938, Gorbatschow Liköre J. Kramer & Co. was aryanized as a Jewish company and taken over by pharmacist Otto Ludwig Heinen, who became a member of the Waffen-SS in 1939.
In 1960, the company Gorbatschow-Wodka Arthur Barth was acquired by the Söhnlein Rheingold KG corporate to become marketed nationwide.
The campaign was launched after Soviet vodka brands had successfully entered the West-German market.