Communication Arts Guild or CAG is an organisation dedicated to the Indian advertising industry.

Located in Mumbai, this is the only organisation which has the complete record of the growth of Indian Advertising[1] since Independence.

CAG distributes a number of awards, including: the Cub Trophies for communication arts and design students; scholarships for pre-final year Art students; the Guru of the Year award; and the CAG Hall of Fame.

Hall of Fame members include: The Cag Shield[5] is a cordial play of short matches between different agencies within the advertising fraternity.

Cag developed a connection with individual designers by the awards and workshops or seminars but they wanted to grow bigger.