Converse has released editions of the shoes in many colors and patterns, as well as updated models that retain the original's appearance while incorporating newer technology.

[2][11] Converse began to struggle financially during the 1970s, due to competition and poor business decisions as the shoe lost its popularity among basketball players.

[10] While Converse dominated the U.S. basketball shoe market from the 1920s until the 1970s, it began to struggle in the late 1970s due to competition, poor business decision-making, and lack of funds.

[16] Converse's manufacturing operations for Chuck Taylor All Stars, as well as the company's other shoes, was moved from the United States to other countries such as China, India, Vietnam and Indonesia.

[18] Judge Bullock also ruled that most of the shoes sold by Highline United under the Ash brand did not infringe and that Converse did not have a valid common law mark for its midsole.

[21] In 2013 the logo appearing on the heel and tongue was slightly altered to include "CONVERSE" in addition to "ALL★STAR", but the ankle patches of the high-cut shoes remained unchanged.

The '70 model featured thicker canvas, a higher rubber midsole and foxing, thicker cushioning, a smaller toe cap, extra material that was stitched on the side wall behind the toe cap for reinforcement, a one-piece rubber bottom sole versus the three piece sole on the modern All Stars, and a black heel patch versus a white one on the modern All Star.

Nike technology included a circular knit upper with a shiny finish, a cushioned foam rubber sole similar to the Air Jordans, a neoprene tongue, and a TPU-fused toecap.

[27][28][29] Converse has released many special editions of Chuck Taylor All-Stars, including DC Comics, Super Mario, Pink Floyd, AC/DC, Metallica, The Ramones, The Clash, Dr. Seuss, Sailor Jerry, Grateful Dead, Ozzy Osbourne, Jimi Hendrix, Miley Cyrus,[30][31] Drew Brophy, Nirvana, Bad Meets Evil, Green Day, Gorillaz, Matt and Kim, Black Sabbath, the Who,[32] and Dungeons & Dragons.

[33] Although Chuck Taylor All-Stars had vanished from the professional basketball scene by 1979, they continued to flourish in popular culture and fashion as casual footwear.

[35] While campaigning with running mate and future President Joe Biden in 2020, then-California senator Kamala Harris made a fashion statement by wearing Chuck Taylors as a substitute for high heels at their public appearances.

She continued wearing them during her 2024 campaign[35][36][37] Chuck Taylor All Star shoes have been worn by actors in feature films that include Jerry Lewis in The Colgate Comedy Hour (early 1950s), Elvis Presley in Change of Habit (1969), Sylvester Stallone in Rocky (1976), several cast members of Animal House (1978), basketball players in Grease (1978), Tom Hanks in Bachelor Party (1984), Michael J.

[39] The cast of several popular network television series such as Dennis the Menace (1959–64), M*A*S*H (1972–83), Happy Days (1974–84) and The A-Team (1983–87) have worn Converse All Star shoes.

They are also prominent in many Chuck Lorre sitcoms, being the primary sneakers worn by Leonard Hofstadter from The Big Bang Theory and Christy Plunkett from Mom.

[41] Since 2018, sculptor Michael Leavitt has formatted long-running projects for art students and craftspeople to make a do-it-yourself Converse Chuck Taylor cardboard shoe.

[42][43] Although originally intended for basketball, powerlifting athletes have embraced Chuck Taylors[34] as ideal shoes with flat rubber soles that enforce correct posture on movements such as deadlifts, squats, and bench presses.

Seventy-one-year-old Pete Bennett set a world record for the squat in his age class at 465 pounds (211 kg) in a pair of Chuck Taylors.