His content is mostly characterized by his monotonous voice, white shirt, deadpan comedic style,[9] and long hair, which has earned him the nickname of "Internet Jesus".

He drew attention from media outlets for his commentary videos,[25] which were often of discourse about online platforms and considerably critical of YouTube's policies.

[26][27] In December 2016, White began co-hosting The Official Podcast with fellow Internet personalities Jackson Clarke, Andrew Wagenheim and Kaya Orsan.

"[30] In February 2016, The Guardian included his video reaction to the Fine Brothers' React World controversy in their coverage of the situation.

[33] In January 2018, White addressed YouTube, which removed his video discussing Logan Paul's suicide forest controversy.

[46] According to Dot Esports, the game was one of the five "biggest moments in streaming from 2020" and the clip of White's victory became one of the most-viewed in Twitch history, gaining over 1.9 million views by December 24, 2020.

[54] In January 2021, White began hosting a game show titled Hivemind with fellow streamer Ludwig Ahgren on Twitch.

[59] In October 2021, White participated in a Nickelodeon All-Star Brawl charity tournament hosted by Alpharad and Coney of Panda Global.

[60][61] On July 31, 2024, White announced that he would be stepping away from The Official Podcast and The Red Thread "to scale back his time spent on the internet", amid controversy regarding Orsan and arguments with streamer Sneako.

[52] In July 2021, White announced the launch of a graphic novel series titled GODSLAP, which he wrote with author Stephanie Phillips and artist Ricardo Jaime, and was published by Meatier Productions.

[75][78][79] On August 8, 2022, gaming organization One True King, along with White, announced the founding of technology company Starforge Systems, which focuses on building computers.