Previously known as Méribel Ad Festival, it is now held every year in December, in the ski resort of Courchevel, French Alps).
Over 1000 people attend the festival every year coming for its debates, conferences, and workshops that are held about the latest topics,[1] trends and developments[2] in the industry, always led by keynote speakers.
[8] The Cristal Lab, created since the beginning, is the moment to get an overview of the latest trends and developments in the industry,[9] and is a meeting place for the European and international specialists.
[16] In 2010 the Jury President of both prizes was Olivier Altmann, Chief Creative Officier at Publicis Worldwide The International Production Cristal.
In 2010, the jury president was Daniel Morel, Chairman & CEO at Wunderman The Digital & Mobile Cristal rewards creativity in online campaigns.
[25][26] In 2010, the Jury President was Fernanda Romano, Global Creative Director of Digital & Experiential at Euro RSCG Each year, several people have been awarded by the Cristal of Honor[27] during the latest festival such as Bryan Buckley, director at Hungry Man USA,[28] who is particularly known for creating Super Bowl classics.