Currys Digital

Currys Digital was an electrical retailer in the United Kingdom owned by Dixons Carphone, with its origins in a photographic shop opened by Charles Kalms.

Unfortunately for Kalms, the demands for portrait services decreased considerably after the war, and he was forced to close all but one studio in Edgware, North London.

[5] The Intel Architecture Business Group said "Dixons has classic channel presence and can determine what gets sold at what price."

[6] The retail chain was criticised by the Consumers' Association in February 2003, for the way staff pressured customers (through "dodgy sales tactics" and "dubious practices"[7]) into purchasing poor value extended warranties, an issue which was widely reported in the press,[8][9] with Dixons facing particular criticism by virtue of supplying one in four of all extended warranties accounting for 40% of the store's profits.

On 5 April 2006, Dixons announced that they were removing their brand from the high street and would only be using the Currys brand, Dixons rebranded as Currys.digital an extension of Currys.digital markets itself as a specialist division of Currys aimed at the technology focused consumer with product ranges such as cameras, personal computers, audio and video equipment, as Dixons had in the past, while offering a small range of large and small domestic appliances that the traditional Currys stores sell.

In 2019, the company became the target of online fraud, as fraudsters managed to hijack the retailer's eBay account and steal thousands of pounds from customers of Currys PC World.

Dixons store in Sheffield in 2000
A larger Currys.digital branch on Briggate , Leeds