Prior to 20 May 2017, when the sale of smaller quantities of tobacco was outlawed in the EU, it used to be sold in 10 g, 12.5 g, 25 g & 50 g pouches.

The use of tobacco strength indicators with words such as 'light' or 'smooth' was also outlawed leaving the industry to use somewhat subliminal brand names for their products.

The 'extra fine' blend is simply cut slightly finer than the original but it has a noticeably harsher flavour.

Cutters Choice is a blend of gold and bronze Virginia tobacco and has mild, smooth and flavourful qualities.

Cutters Choice is mainly smoked in the United Kingdom and Ireland and its popularity is attributed to its mid-range pricing strategy.