Dad's Root Beer was the first product to use the six-pack format invented by the Atlanta Paper Company in the 1940s.

(The image of the young boy featured on the "Junior" size bottle is Barney Berns' son, Gene.)

The Klapman and Berns families sold rights to the Dad's name and logo to IC Industries of Chicago in 1971.

At that time Dad's was distributed by the Coca-Cola bottler network, sold 12 million cases annually, and held the second largest share of the root beer category behind A & W.[1] In 2007 Dad's Root Beer was purchased, along with the Bubble Up, Dr. Wells, and Sun Crest brands, by Hedinger Brands, LLC and licensed to the Dad's Root Beer Company, LLC.

[citation needed] The product's jingle was a simple line sung several times, to a conga beat, with the "kick" coming on "Beer":[9] In the mid-1950s, Dad's sponsored on a regional basis the syndicated TV adventure series Sheena, Queen of the Jungle.