After the merger, the group continued to purchase other breweries to expand their offer to a larger panel of beers.

Mort Subite is the brand name for a number of lambic beers brewed by the Belgian brewery Keersmaeker.

[3] Mort subite means "sudden death" in French, but can also be used to refer to the final throw in a dice game.

Underground trading once took place within À La Mort Subite – it was named after the speed at which one could lose one's money.

In effect, lawyers and clerks would play cards during their lunch break and when the bell rang to resume proceedings, the hand held was subject to sudden death rules to ascertain the winner.