The tour was produced and promoted by Live Nation, and sponsored by the Tampax and Always Radiant Collection.

[4] The first leg of the tour took place in the United States and Canada from September 6, 2014, to October 27, 2014, when Christina Perri and MKTO were the opening acts.

The next day, the Demi World Tour was announced along with the North American dates on Lovato's website, as well as a video on her YouTube channel.

On June 19, 2014, Lovato announced her first-ever date at the Staples Center in Los Angeles.

"[11] Lovato made appearances on Late Night with Seth Meyers on June 4, 2014, and Good Morning America as part of their Summer Concert Series on June 6, 2014, to promote the Demi World Tour.