Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards.

[1] Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with.

[3] The Drop Rewards program requires that users download a companion app on an iOS or Android device.

[10] In August 2019, the company announced their series B round which was a total of US$44 million, led by HOF Capital and Royal Bank of Canada (RBC) participated as a strategic investor.

On September 13, 2024, a lawsuit was filed against Drop Technologies Inc. in the US District Court for the central California region.