[3][4] E-commerce in Mexico takes place primarily through the use of websites and apps, but it can also be conducted through messaging platforms such as WhatsApp,[5] Facebook Messenger (sometimes using chatbots), and leads generated on social media.
[9] Uber and Cabify compete for the taxi and car share business,[9] while the four largest Mexican airlines Aeroméxico, Volaris, Interjet and Viva Aerobús all have an important e-commerce and social media presence.
[10] Aeroméxico in particular publicized its digital transformation as a key pillar of its strategy,[11] and has expanded its sales and service to a chatbot on Facebook Messenger.
Startup incubators/accelerators such as MassChallenge and Plug and Play are present with Mexican programs[14] and WeWork and local alternatives provide office space.
[16][12] INADEM, Instituto Nacional para el Emprendedor (National Institute for the Entrepreneur), part of the Economics Ministry, provides support to startups.