EB Games' headquarters is located in Eagle Farm, Queensland (a suburb of Brisbane).

[2] The first Electronics Boutique store opened in 1977 selling digital watches, calculators and small radios.

[10] In 2008, GameStop announced it had acquired The Gamesman (not to be confused with the Australian retailer The Gamesmen) which was at the time New Zealand's largest independent gaming specialist.

[21] EB Games stated the program allowed receipt free shopping, longer preorder holds and other additional benefits through continued purchases.

The former employees filed complaints with WorkCover Authority of New South Wales and the Australian Human Rights Commission.

[34][35][36] In January 2020, numerous news articles reported EB Games would be closing 19 unprofitable stores by the end of the month.

Electronics Boutique Australia Pty Limited stated: “Like all businesses, we are constantly evaluating our property portfolio to ensure that our stores mix is in-line with the ever changing retail landscape.

[37][38][39] Electronics Boutique Australia Pty Limited has been the only profitable segment of the global GameStop for the 2020, 2021 and 2022 fiscal years.

Across the first and second quarters of 2020 due to the COVID-19 pandemic, Electronics Boutique Australia Pty Limited was the only arm of the global GameStop business not to report huge COVID-related losses, with sales soaring by 30 per cent.

The Sydney Morning Herald reported the company plans to continue to open stores, despite other Australian/New Zealand retailers closing locations due to the pandemic.

Atrix (formerly @play) is Electronics Boutique Australia Pty Limited's in-house store brand.

Electronics Boutique Australia Pty Limited sells gaming accessories, Headsets, Mice and Keyboards under the Atrix brand.

[44] In 2017 Electronics Boutique Australia Pty Limited began designing/manufacturing apparel and merchandise in-house using brand licenses.

Merchandise manufactured by the company includes Backpacks, Beanies, Hoodies, T-Shirts, Pins, Socks and Wallets.

The company holds licenses to design and manufacture merchandise in-house with DC Comics, Disney, Harry Potter, The Lord of The Rings, Marvel, Minecraft, Nintendo, PlayStation, Pixar, Pokémon, Rick and Morty, Scooby Doo, Universal and Xbox among other brands.

For example, EB Games included an additional avatar costume for Call of Duty: Black Ops when it was released in November 2010,[49] and a pictorial Art-Folio for Metroid: Other M.[50] Soundtracks, artbooks, plushies, figurines, posters, and T-shirts have also been special bonuses.