Ed Hardy (brand)

[3][4] The brand has subsequently been extensively licensed, at one point having 70 sublicensees,[5] selling clothing, accessories, lighters, perfume, hair styling tools,[6][7][8] and condoms.

Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and employed the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high-profile fashion districts.

Ed Hardy stores were located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok, Gurgaon, Delhi, Mumbai, and Qatar.

[10] The brand gained significant popularity under Audigier, peaking at more than $700 million in gross revenue in 2009,[5] but collapsed quickly in the following two years, leading to the closure of many stores.

Following legal battles, Hardy regained control of the brand in 2010, though as part of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies.