Elgin (automobile)

The Elgin achieved success in the Midwest endurance races in which it was entered.

Advertising slogans included "The Car of the Hour" and "Built Like A Watch", alluding to the roots of the founders.

The recession of the early 1920s damaged the company, as it did so many other U.S. auto firms of the time.

The company issued $500,000 in bonds to pay off loans and for working capital.

McDuffee, formerly of Willys-Overland and Cole, was chosen as president and general manager.