[6][11][12] Ellie has been a runaway success, referred to by players and fans alike as a vital part of the team and the vibe at the Barclays Center.

The team has a special rate card for brand partnerships with Ellie, akin to the influencer deals in social media writ large.

[21] Ellie's Character suit was built by Randy Carfagno of Randy Carfagno Productions[23] In her first season, she had a hair bang and a typical mascot style shoes, with anatomically incorrect hand paws[24] Her suit has evolved towards a more danceable shoe with traction pads on her hand so that she is able to perform more advanced dance moves.

[6][11][12] Ellie has performed notable halftime tributes to such artists as Lil Kim, Missy Elliot, Beyonce, Tyga, Mary J Blige, and others.

[29][27] During the media tour after the Liberty's 2024 WNBA Championship win, Ellie graced the stage with Stephen Colbert, NBA Commissioner Adam Silver,[30] New York Attorney General Leticia James, and Rappers Lil Mama, Fat Joe, and Remy Ma.

[32] At the 2024 Macy's Thanksgiving Day Parade, Ellie became the first professional sports mascot with a dedicated float in the annual spectacle, riding with The Timeless Torches, Breanna Stewart, Jonquel Jones, Nyara Sabally, and Betnijah Laney-Hamilton.

[33][34] In addition to winning a Glamour Women of the Year award, Ellie the Elephant was named one of 2024's 63 most stylish people by the New York Times, the only anthropomorphic character to make the list.