[2] She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c.
[6] Along with Greg Fong, Sean Monahan, Chris Sherron, and Dena Yago, Segal founded and was involved with the art collective K-HOLE from 2011 to 2016.
[9] The term has often been misconstrued to signify the type of aesthetic fashion choice that writer Fiona Duncan describes as "the kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses.
The agency, based in Berlin, Helsinki, New York City, and Los Angeles, focuses on research on fashion, subculture, urbanism, technology, language, design, and death.
[13][14] Clients have included Rimowa, Virgil Abloh, and Full Node, True Religion Brand Jeans, Buffy, MTV, Art Basel, and more.