Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times,[4] Target,[1] NBCUniversal,[1] BP, FrieslandCampina,[5] L’Oreal and Tesco Mobile.

[10] Essence was founded by Matt Isaacs, Andrew Shebbeare and Andy Bonsall who previously worked together at Accucard, a VC/PE backed credit-card company.

Accucard was acquired by Lloyds Banking Group where they developed an in-house digital marketing arm called Create Services.

[11] In 2005 they created their own digital agency in London, Essence, with their first client being Carphone Warehouse boss, Sir Charles Dunstone.

[13] Essence has worked for domestic and international brands including L’Oreal, TalkTalk,[14] eBay,[15] Betfair,[16] Expedia,[17] Barclays,[18] YouTube,[19] Method,[20] DoubleDown Interactive,[21] HP, Viber,[22] Visa[23] and Intuit.