It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa.

The group comprises the ad agencies Ogilvy Africa, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR (a part of Ogilvy Africa) and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital.

Majority-owned offices in Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia and minority owned operations in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia, Senegal and Zimbabwe.

The group also has affiliate partners in Botswana, DRC, Congo Brazzaville, Madagascar, Malawi, Mauritius, Mozambique, Niger, Reunion and S. Leone.

Its largest shareholder is the WPP Group, controlling 50.10% of the issued share capital of Scangroup though its subsidiaries Cavendish Square Holding BV and Ogilvy South Africa.