Spafax was founded in London in 1985 and is now part of WPP Group PLC, in the Specialist Communications & PR division.

Spafax Television was one of the earliest customized programme producers that built up a blue chip client base that included the likes of Reuters and Marconi.

And then, Duncan Hilleary, one of Spafax's earliest contributors, arrived on the scene in 1986 and pitched a plan for an airline network.

He and filmmaker Jeremy Hunter partnered with the newly named Spafax Airline Network resulted in a contract to produce advertising and video productions for British Airways.

This new approach was also one of the first to offer tangible benefits to the airline in the form of substantial savings against the BA (IFE) budget.