[2] On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML.

[6] Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.

[11] In March 2019, WPP merged its agencies POSSIBLE and Cole & Weber with Wunderman Thompson.

[14] In September, the agency expanded its global brand study with research on the role of inspiration in people's lives.

[26] Some of the agency's notable campaigns include: Wunderman Thompson issues a global brand study called "Inspiring Growth", which ranks the most inspiring brands in the world, using data from WPP's proprietary BAV dataset.