As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

[citation needed] The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group.

The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear[2] and James Walker from JWT.

[1] Mindshare USA LLC has 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA).

[6] Mindshare Nederland was established in 1999 by Ton Schoonderbeek, now regional leader and chief executive for the company's Benelux countries (including Scandinavia).