Everlast (brand)

Everlast is an American brand of sports equipment, focused on boxing, mixed martial arts and physical fitness, which markets its products worldwide.

Everlast manufactures a wide range of products for fight sports including boxing gloves, protective gear (head and body protectors, mouthguards, jockstraps, hand wraps), punching bags, punch mitts, boxing rings (and corner stools, canvas, ropes, corner cushions).

The company also markets a clothing and footwear line including T-shirts, sleeveless shirts, hoodies, leggings, shorts, pants, compression garment, and sneakers.

The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds.

[1] It subsequently sponsored Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand.