Farmers Trading Company

Headquartered in Flat Bush, Auckland,[1] Farmers operates 59 stores across New Zealand,[2] specialising in family fashion, beauty, homewares, furniture, large appliances and whiteware.

As well as the store's rooftop playground and tearooms, Farmers was also noted for its high-rise parking building connected to the shop by an elevated skyway.

The Mayor cut the ribbon and the official party travelled up the escalators followed by a crowd of curious Aucklanders, along with the store's mascot Hector the parrot.

[16] Farmers closed its Queen Street, Auckland, store in rented premises in 2014 after ending a long-term lease.

With the development of The Warehouse (a Walmart type store), Farmers decided to become a more fashionable shopping destination, ranging an increasing amount of branded products.

Where Farmers once would have faced competition from The Warehouse (nationwide) and various small chain stores, they have established themselves well apart from this discount retailer.

Farmers still face competition from remaining department stores Ballantynes, David Jones and Smith & Caughey's, none of which are nationwide.

Fellow James Pascoe Group companies Goldmark and Stevens also have store-within-a-store outlets within selected Farmers stores.

James Pascoe Ltd and Fisher & Paykel Finance bought Farmers on 6 November 2003 from Foodlands Associates for NZ$311 million.

Farmers department store within Westfield Newmarket
Cosmetics at Farmers Lambton Quay
The historic flagship store in the Auckland CBD , now a hotel