[6][9] A number of performers wore Feiyue China shoes during the opening ceremony of the 2008 Summer Olympics in Beijing.

[13] They gained popularity during the 1930s for their robustness, flexibility, and comfort, which were considered essential requirements for martial arts and various forms of athletics.

In 2014, BBC International, the Boca Raton, Florida-based footwear firm, acquired the French Feiyue shoe company.

[2] Upon working with BBC, Feiyue's men's, women's, and children's collections were updated and globally introduced in Spring of 2015.

Liu Qinglong, manager of Shanghai Da Fu Rubber Co Ltd, said of the situation in 2017, “No one in China knew about commodity intellectual property rights at the time and it wasn’t until 2007–08 that we found out the French had registered the trademark.”[17] According to the Young Post: "Liu claims the French company took advantage of the Chinese at a time when China was still grappling with capitalism and transitioning from all factories being state-owned assets to devolving some rights to individual businesses.

[18] However, Da Fu maintains that Bastien made this purchase from a manufacturer and not from them, the original company, having not heard of the Bastian at all until 2007.

The seal at the center of the sole is a green triangle on the Chinese Feiyue, while the marking is a red circle on the American version.

[20] The canvas material of the Chinese Feiyue shoe is thin, resulting in a large range of ankle flexibility.

[9] The American version of the shoe offers a wide variety of fashion-forward choices for men, women, and kids.

Consequently, collaborations with Céline, Agnès B, and Swarovski followed, as did fans, including Miranda Kerr, Reese Witherspoon, and Orlando Bloom.